spokey-dokeys’ and ‘spoke clackers’ to make up for the inconvenience the letter assured the ‘Monster Muncher’ that there where “lots of exciting things happening on Monster Munch this year – watch out for the new TV ads, loads of offers and a wicked promotion!”. A clue as to what was going to happen could be found at the bottom left of the letter, which brings me to another aspect of the Monster Munch brand history that I haven’t covered yet… namely the classic monster’s ‘retirement’ in 1995. Walkers took over production of Monster Munch in the mid 90’s relaunching with new flavours and monsters only to relaunch again in 2008 by bringing back the original ‘classic’ monsters replacing the replacement monsters… Even though I am pleased to see the classic Monsters back where they rightfully belong this does leave me wondering how to catalogue the ‘other’ monster products that Walkers produced during their 13 year tenure. So I shall devote this post to the ‘new’ Monster Munch Monsters.
The ‘new’ Monster Munch Monsters: Orange Monster for Pickled Onion, Blue Monster for Spaghetti Sauce, Pink Monster for Beef Burger and Red Monster for Flamin' Hot. Featured on this limited edition print signed by Ken Lidster.
The ‘TV ads’ that the letter mentioned were stop motion adverts featuring the new monsters directed by Ken Lidster and produced by Glenn Holberton of Loose Moose. Featuring the voice of Enn Reitel.
A second advert was produced for their first promotional offer Grippa Clippas! Grippa Clippas gripped onto whatever you wanted and could be found in lucky packs. There were 3 to collect, pink, blue, and orange.
A regular promotional item for Walkers during the 1990’s were Tazos, circular game disks given away in promotional packets. They ranged from Star Wars to Looney Tunes and in 1996 Monster Munch produced their own set of 30 Monster Munch Tazos along with 3 Tazo tubes to store them.
And those were the ‘new’ Monster Munch Monsters, perhaps best remembered for their limited edition flavours such as Cheesy, Vanilla Ice Cream or the ones that turned your tong blue. Everyone was happy when Walkers announced that they were bringing the classic monsters back in and so the ‘new’ Monster Munch Monsters simply faded away…
© Arfon Jones 2012. All images are copyrighted throughout the world.