Monday, 12 July 2010

Packaging 1987 - 1989

What I find most endearing about these packets are the sections on the back inviting the consumer to make their own monster! Instructing us to,
Open the pack and clean the inside. Then cut out the parts and put them together to invent your own monster. Each flavour has a different set of monster parts. Look out for more monster parts in future. Just think, the more parts you collect the better the monsters you can make.’

For me this is both a sweet and clever design, it encourages the consumer to be creative and more importantly it encourage them to buy more! Brilliant.

© Arfon Jones 2010. All images are copyrighted throughout the world.

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